Networking etiquette for small businesses: 10 essential tips for building real connections

Let’s be honest—networking can feel pretty intimidating, especially if you’re just getting started. 

Walking into a room full of strangers, wondering how to break the ice, and figuring out the unwritten “rules” of networking can make anyone feel uneasy. 

You’re not alone. Even the most experienced business owners have felt the pressure of making a good first impression.

Whether you’re heading to your first event or simply looking to up your networking game, these 10 tips will help take the stress out of the situation and boost your confidence. With the right approach, you’ll make connections and start building lasting relationships that can help grow your business.

Ready to take the pressure off and make networking feel more natural? 

1. Be yourself—people appreciate realness

When it comes to networking, being genuine goes a long way. People can spot insincerity from a mile away, so don’t try to be someone you’re not. Be yourself, show a real interest in others, and focus on building genuine connections. It’s all about trust, and trust is the foundation of any successful business relationship.

Remember, authentic networking isn’t about putting on a show; it’s about being real and relatable. Over time, these genuine connections can turn into powerful business partnerships.

2. Listen more than you talk

We all know that feeling when someone’s just waiting for their turn to speak instead of really listening. 

Don’t be that person! 

Great business communication starts with listening. Focus on what the other person is saying, avoid interrupting, and ask thoughtful follow-up questions. You’ll come across as engaged and interested, which makes you far more memorable. 

Make it your mission to ask good questions and listen closely—you’ll be surprised at how far that can take you in networking.

3. Your body language speaks volumes

Words are important, but so is what you’re not saying. Pay attention to your body language. Your body language in networking can often speak louder than your words.Make eye contact, give a firm (but not crushing) handshake, and stand tall. 

Even simple actions like smiling or leaning in slightly when someone’s talking show you’re engaged and open to connecting. These small things go a long way in making you appear approachable and confident. 

4. Be polite and respectful—always

Respect and politeness should be the foundation of all your interactions. It doesn’t matter if you’re talking to a CEO or an intern; treat everyone with the same level of respect. 

In networking, respecting professional relationships means listening carefully, valuing other people’s time, and showing genuine appreciation for their insights.

5. Keep your online presence clean and professional

Your online presence is often your first impression. People are likely to Google you before or after a meeting, so put your best (digital) foot forward. A professional digital presence helps build credibility before you even meet someone. Keep your profiles updated and ensure that what you’re sharing online aligns with how you want to be seen in the business world. 

6. Follow up afterward—it’s key to building relationships

Networking doesn’t stop when the event ends. Following up after a networking event is one of the simplest ways to stand out, yet so many people skip it. After you’ve met someone, send a quick email or LinkedIn message to thank them for their time and mention something you talked about. 

A quick, thoughtful follow-up can turn a brief conversation into a lasting business relationship.

7. Share contact info like a pro

When it’s time to exchange business cards or contact details, do it with confidence. 

Always carry a few business cards with you, and ask for theirs in return. Keep it simple, respectful, and professional—it’s just another way to leave a good impression.

8. Respect People’s Time—It’s Precious

Everyone’s busy, and time is one of the most valuable resources we have. Time management in networking shows you’re considerate and professional. Be mindful of how much time you’re taking when chatting with someone. Keep conversations focused and brief, unless the person wants to chat more! Nobody likes feeling like their time isn’t being respected.

9. Offer Value Before You Ask for Anything

Networking isn’t about what you can get—it’s about what you can give. Be ready to offer advice, make introductions, or share helpful resources with the people you meet. When you focus on providing value first, you create stronger, more meaningful relationships.

In successful networking, offering value before asking for favours is key. It’s all about creating a relationship built on mutual support, not just one-sided gain.

10. Dress the Part

It might sound obvious, but what you wear matters. Dressing appropriately for the event shows respect for the occasion and the people you’re meeting. It doesn’t mean you have to wear a suit to every event, but make sure your attire reflects the professionalism of the setting.

When you dress for success, you’re sending a message that you’re serious about the opportunity to connect with others. It’s all part of making a great first impression.

Networking Doesn’t Have to Be Hard

Networking can feel intimidating, but by following these simple etiquette tips, you’ll be well on your way to making real, meaningful connections. Remember, it’s all about being genuine, listening more than you talk, and offering value to others. Over time, these relationships will lead to the business growth and community support you’re looking for.

Now you’ve learned the etiquette of networking, join our group of motivated Kiwi businesses and connect with like-minded professionals across New Zealand. 

Sign up for a FREE visit to one of our 30+ The Networking Group in-person networking groups throughout New Zealand.  

Let’s grow together!