How to choose a networking group
There are plenty of reasons you might consider joining a networking group. At The Networking Group, our members often tell us they’re looking for more referrals. Some are feeling isolated running a business on their own and want to connect with other business owners who get it. And others are ready to grow, but need a fresh way to market that isn’t expensive or overwhelming.
Whatever your motivation, choosing the right networking group can make a big difference.
There are all sorts of options out there – from highly structured, fortnightly referral-based groups, to more casual monthly meetups. Some require extra costs for meals or venues, and others have more flexibility.
But beyond the format, the real value lies in the people.
When you choose a group that fits your goals, your style, and your business, you gain more than just new contacts, you gain advocates.
Because it’s not just about who’s in the room. It’s about who they know, and how willing they are to connect you.
Know your goals before you go
Start by thinking about what you actually want to get out of networking.
Are you:
- Trying to grow your client base?
- Looking to form referral partnerships?
- Wanting to become more confident promoting your business?
- Needing a community of people who understand what it’s like to run a business?
The clearer you are on what you need, the easier it is to spot a group that can offer it.
Understand your ideal referrers and clients
Think about who you’d love to work with, and who often refers those kinds of people.
A good networking group will include people who either are your ideal client, or regularly connect with them.
Here are some examples.
A real estate agent would benefit from networking alongside a mortgage broker, conveyancing lawyer, and Kiwisaver advisor, plus any service providers connected to buying or selling a home.
A small business lawyer might benefit from networking alongside an accountant, a bookkeeper, a business coach, and an HR consultant. These professionals often work with the same business clients and can refer work to each other when clients need legal agreements, compliance advice, or business structure support.
A fitness coach could benefit from networking with a nutritionist, physiotherapist, massage therapist, mental health coach, and even local gyms or activewear stores. This creates a wellness-focused referral circle where each provider supports their clients’ physical and mental health goals.
The more strategic the mix, the more powerful the referral potential.
Think beyond the people in the room
But the real magic of networking isn’t just in who’s there. It’s in who they know.
Every person in the room has their own web of connections: friends, family members, clients, suppliers, colleagues, neighbours, and social circles.
When they get to know you, trust you, and understand exactly what you do, they’re much more likely to refer you to those people too.
That’s what we call second-degree opportunities – referrals that come from someone your fellow member knows, not just the member themselves.
And those second-degree referrals are powerful. Because they’re often warmer leads.
They come with a level of trust already built in. Someone has already said, “You should talk to [your name]. I know them, and they’re great at what they do.”
One quality connection can turn into a referral, a long-term client, or a whole chain of new introductions. That’s the ripple effect of a good networking group – where opportunities multiply far beyond the meeting room.
So when you’re deciding where to invest your time, think beyond immediate gains.
Look for a group where members are active, connected, and genuinely committed to helping each other grow. That’s where the real value lies.
Consider the structure, location, and timing of the networking group
The truth is, you’ll only get value from a group if you can actually show up!
Look for a group with logistics that suit your life:
- Do the meeting times fit into your workday?
- Is the location convenient?
- Can you commit to attending regularly?
Consistency is key when it comes to building relationships and seeing results.
Evaluate the networking vibe. Do you feel like you belong?
Some groups feel highly formal. Others are more relaxed. Think about where you’re most comfortable.
You’ll get the most from a group where:
- You enjoy attending!
- You can be yourself.
- The members are friendly, helpful, and respectful.
- You leave meetings feeling energised, not drained.
Networking should feel like something you want to do. Not just another item on the to-do list.
Make the most of networking – choose connection over pressure
Some networking groups track referrals or require a certain number of one-on-one meetings.
That structure works well for some people, but not everyone.
If you prefer a more organic, relationship-driven approach, choose a group that gives you the time and space to build trust first.
Because when relationships are genuine, referrals follow naturally.
Why choose TNG?
Doing business on your own can be tough. At TNG, we help small Kiwi businesses grow through local and national networking opportunities, community connections, and a supportive space to learn and develop. Our members build trusted relationships and promote each other’s businesses, so you’re not growing alone, you’re growing together.
We create a relaxed atmosphere for you to network and grow your business through word-of-mouth marketing, without the pressure. Our meetings are designed to help you feel comfortable and confident while investing time to work on your business, not just in it.
Here’s what sets us apart:
- Meetings are held fortnightly, so they’re easier to commit to long-term
- There’s no requirement to buy breakfast or coffee
- We only allow one person per trade, service, or profession in each group, so you’ll never be competing for attention
If you’re looking for a genuine, welcoming environment to build your business through real relationships, we’d love to meet you.